Red Dirt Roots. Concrete Dreams.
Welcome to GAWD.
We reckon there’s a sweet spot between the silence of the scrub and the noise of the city. A place where the rugged spirit of the Australian Outback meets the raw creativity of urban street art.
That’s where we live. That’s The Modern Stockman.
The Story
GAWD wasn't born in a boardroom. It was born from a realization that Australian style is often forced to pick a side: you’re either "country" or you’re "city." You either wear RM’s or you wear Nikes.
We call bullsh*t on that.
We built GAWD for the people who straddle both worlds. The ones who know the value of hard yakka and the beauty of a red dirt horizon, but who also appreciate sharp design, street culture, and the hustle of the modern world.
Who is "The Modern Stockman"?
The Modern Stockman isn't just someone pushing cattle. It’s a mindset.
• It’s the resilience to weather the drought, whether that’s on the land or in business.
• It’s the adaptability to move from the job site to the pub, or from the paddock to the pavement, without changing who you are.
• It’s the creative spirit that sees a corrugated iron fence as a canvas, not just a boundary.
You might be a tradie, a tech-head, a farmer, or an artist. If you value grit, authenticity, and good design, you’re part of the crew.
Rugged by Nature. Refined by Design.
Our gear reflects this duality. We take iconic Australian imagery—the Kookaburra, the vast landscapes, the native fauna—and remix it with a graffiti aesthetic.
It’s bold. It’s loud. It’s unapologetically Australian.
We don't do fast fashion that falls apart after one wash. We make gear that honors the "stockman" standard of durability, with the "modern" standard of style.
The GAWD Promise
We are an Aussie-owned operation. When you wear GAWD, you’re wearing a piece of independent Australian design. We’re here to tell stories, break boundaries, and make gear that makes people stop and say...
"Gawd, that’s good."
Cheers
The GAWD Team
Mount Isa, Queensland
The Man Behind the Brand
They say you can take the boy out of the bush, but you can't take the bush out of the boy. GAWD is the proof of that.
This brand is my canvas. It’s where I take the iconic imagery of Australia—our birds, our landscapes, our colors—and clash them with the raw energy of urban street art. It’s about breaking the rules of what Australian fashion "should" look like.
Whether you're in a boardroom in Brisbane or a ute in the Outback, I want you to feel proud wearing this gear.
Cheers for supporting local design.
— Don Carter
Founder, GAWD